"As a seasoned marketing & sales professional, I have to say “Sell Nothing” is one of the most valuable sales books I have ever read. Joe Pallo is a master of the art of the emotional sale and his book Sell Nothing is his masterpiece. Thanks to his practical and actionable strategies and techniques for connecting with prospects, it has been a game-changer in building trust and rapport with potential clients, resulting in both new and repeat sales, deeper relationships, and an overall higher revenue. This book is a must read for anyone in sales.”

Patty Farmer

Marketing & Media Strategist & Speaker

“How to Sell Nothing is a terrific collection of sales wisdom, stories, and tools that you will use every day. Joe lays out what you need to think, do, and say to emotionally connect with busy prospects. If you want to sell more - more easily and more often - follow every single step that Joe lays out in this masterful book. Buy a copy for everyone on your team. Yes, it's that good!”

David Newman

Bestselling Author of Do It! Marketing & Do It! Selling

“Joe Pallo's How to Sell Nothing is a breath of fresh air in the sales industry. His unique approach to making an emotional sale is logical, practical, and incredibly effective. Pallo's writing is engaging and easy to follow, making this book a must-read for anyone looking to improve their sales game.”

John Schuster

Olympic Gold Medalist & Flag Bearer for Team USA

“From understanding the power of emotional engagement to mastering the recipe for success, How To Sell Nothing is here to revolutionize the way you approach sales. Learn from Joe Pallo how to open-mindedly build relationships with customers and navigate the world of sales with its insightful principles and tips. Aid your business growth and discover the art of selling nothing but success!”

Yeukai Kajidori

Yeukai Business Show

“If you want to build your business, read How to Sell Nothing and then read it again.”

Nicholas J. Barta

Division President

Security First Financial, A Division of Primary Residential Mortgage Inc.

Top 1% in Mortgage Sales

“If you’re looking for a book on sales theory, put this book down. If you want practical tactical strategies you can use to make your next sale, then read this book cover to cover! Not only does Joe Pallo give a process for how to 'sell nothing', he gives a step-by-step process for making the most important part of the sale - -the emotional sale. We are launching a new service offering, I can’t wait to dig in and apply what I learn from this book immediately.”

Deidre Van Nest

Keynote Speaker, Story Strategist & Speaking Coach

Founder Crazy Good Talks

“How to Sell Nothing: The Logical Way to Make the Emotional Sale" is a groundbreaking book that walks readers through how to effectively sell anything. Readers will also learn how to fill both the logical and the emotional components required by customers to close a sale. Through engaging stories and practical strategies and relatable personal stories, author Joe Pallo demonstrates how to tap into the power of listening and connection to not only grow your network, but also your business. With a focus on building trust and letting your customers do the talking, this book is a must-read for anyone looking to become a master at selling anything. Whether you're a business owner, salesperson, or simply looking to improve your communication skills, ‘How to Sell Nothing’ has something for everyone.”

Chandler J. Lewis, M.Sc.

Executive Director - Circle of Friends for Mental Health Co-Founder

360 Social Impact Studios Startup & Social Entrepreneurship Consultant

Certified Equity & Inclusion Trainer

“In sales, this difference is the personal touch; it is this mix of emotion and relationship that make the sale. Joe Pallo’s book – Sell Nothing – is an engaging and empowering guidebook to master this lesson and double or triple your production.”

Nancy Juetten

Podcast Guesting Success Expert, Founder, GetKnownGetPaid.com

“Joe Pallo is a true master of the emotional sale, and Sell Nothing is a must-read for anyone in sales. Thanks to his practical advice and real-world examples, I now have the tools I need to connect with clients on a deeper level and close more deals.”

Todd Yeiter, CLU, ChFC, CFP, RICP, MBA

Director, Wholesaling at Thrivent Financial

“Having started my career in sales in 1985, I wish Joe’s sound advice and insights were available to me then! Joe’s latest book, Selling Nothing, is packed with the right information for our times, full of experiences translated into action plans, providing simple steps to build your business, and laying the logic to a path of greatness. Anyone who is looking to really jump start their sales career needs to read and reread this book. Selling Nothing is an instruction manual for building life-long emotional relationships to catapult your sales and marketing efforts into an entirely new dimension. If you are passionate about sales and marketing and becoming a leader in your niche, Sell Nothing by Joe Pallo is the perfect read for you and every sales and marketing pro!”

James Corrigan

President of The Strom Group, Minnetonka, MN

“The emotional transference of feelings is key, this book can help you unleash your entrepreneurial greatness understanding everything.”

Jeff Zeimet

National Sales & Marketing Director at Healthcare Solutions Team

“Joe has taken sales to a science level. Read this book, study it and then implement, daily not just every once in a while! Consistency is the key to implementing every new “system” you learn in this book.”

Nancy Hansen

Financial Advisor at Thrivent

“This is the first book I have read that truly explains a logical way to build emotional relationships based on the experience of a great salesman.”

Mark Traynor

President & CEO of UCare (retired)

“This is the first book I have read that truly explains a logical way to build emotional relationships based on the experience of a great salesperson.”

Leif Hemstad

Microsoft Consulting Practice Leader

“This book is packed with straight-forward, practical and solid sales techniques that everybody in business can benefit from being reminded of time and time again. Joe has captured the very essence of selling, and articulated it in a way that is easy to digest and put into action, and his stories make a fabulous read.”

Lesley Everett

Personal Branding Coach & Consultant

Walking TALL Training & Consulting Inc.

“As an Executive Director of a large non-profit organizations, this book provides techniques to build relationship with donors to secure fiscal support through sharing your stories. Sharing the impact of your organization fills their emotional bucket and they will want to support your mission.”

Mark Shaffer

Executive Director of United Cerebral Palsy of San Luis Obispo, CA.

“A wonderful job distilling the principles of building a business so it grows.”

Ryan Kraut

Northwestern Mutual

“Almost anyone interested in sales and marketing for a small business will find something of interest here. A simple story with some profound insights of what to do and what not to do.”

Kevin Rigenhagen

Managing Director of Northwestern Mutual