About Joe Pallo

Having sold many millions of dollars in goods and services across industries including financial services, technology, and agriculture and trained 100’s of top producers to exceed their own aggressive sales goals, Sales Coach and Game-Changing Trainer to Top Producers Joe Pallo attributes success to one powerful truth:

Making an emotional connection with clients matters more than any sale made with logic.

Drawing from 35+ years of commission sales and 30,000+ sales calls, Joe Pallo is a top sales producer who first earned his hard knocks and big rewards with door-to-door selling. He's developed proven systems and processes through which 100’s of top producers double or triple their business without investing additional time. Clients include non-profit organizations, defense contractors, financial advisors, the top mortgage broker in the United States, and an Olympic champion and flag bearer.

A powerful storyteller quoted on Forbes.com and beyond who coaches, teaches, and trains by powerful and memorable example. Joe is the first to say that whether you are selling chicken sh*t, financial services, or high technology, the same core principles apply.

Clients work with Joe on a one-on-one basis, through group training programs, and through keynotes and breakout sessions at industry conferences and special events. Joe’s book - How to Sell Nothing: The Salesperson’s Guide to What Really Happens during a Sale —shares the logical way to make an emotional sale and can be an excellent primer to share with everyone on your team to start the culture shift in your organization instantly.

Joe financed his Bachelor of Science degree from North Dakota State University by selling books door-to-door for the Southwestern Company of Nashville, Tennessee. He also developed other college students to run their own individual sales organizations under his leadership. Joe served as a sales trainer with the Tom James Company, worked with numerous startups and family-run businesses, and consulted with Fortune 500 companies.

In 2017, Joe quietly debuted Sell Nothing, LLC to bring his passion for helping businesses in the areas of sales, coaching, training, consulting and speaking. His relationship building skills have brought quality clients to his care and service since – without having a website or any social media presence to speak of.

As a coach, he focuses on making sure that the basic sales principles are understood and implemented. He adds a layer of accountability while also training and modeling relationship building skills.  

Combining these key ideas, clients improve their results beyond what they ever dreamed was possible, while welcoming more success in less time and with greater ease. Now that things are successfully cooking with gas at Sell Nothing, LLC, Joe has debuted this website and a LinkedIn Profile, Facebook Profile so he can touch and transform the careers and lives of more top performers worldwide.

On the personal side, Joe is married to his best friend Lisa. They live in Shoreview Minnesota and have four children. Evidence of his over-achiever personality, the goal was to have three kids. A home improvement nut, Joe has built everything from forts, playhouses, stages, swings, and tree houses to chicken coops. He quips that it was all for fun because he won’t break even on the chicken coops for 17 years. Always looking for more projects for the kids or – as his wife likes to say -- another reason to buy a new tool. In his spare time, he enjoys reading, camping, and cooking.


Client Raves:

"Joe is brilliant. I've only interacted with him briefly but even in our short conversations I've learned so many valuable lessons about sales that I have already implemented in my processes and that I will continue to use for years to come.”

Jonathan Mahan

Co-Founder of The Practice Lab

“Joe is the best sales trainer/teacher/motivator I have been associated with. He has made a big difference in my career.”

David McLinden

Senior Director Operations Finance at Monogram Foods

“Joe is FANTASTIC! He always listens and knows exactly what to say to keep me on track - and motivated. So glad he is my sales coach!!!”

Amy Cherry

Business & Cooperative Specialist at USDA Rural Development

“Joe was an extremely effective trainer of insurance sales professionals. His guidance and training helped these sales professionals increase their effectiveness in creating and developing contacts that ultimately culminated in a sale and in many cases a friend relationship between the sales person and the customer.

The overall sales of the company increased due to his ability to get sales people comfortable making phone calls, overcoming objections and ultimately asking for and closing sales. It was a pleasure working with him.”

John Zehm

Vice President of Lee F. Murphy Group/Assured Partners (Retired)

"Joe, you were a big part of the beginning, and your coaching is going to be a huge part of everything I teach from here on out. Thank you for being a great guide and coach!"

Chuck Ford

VP/Georgia Mortgage Division Sales Manager at First Citizens Bank

“Joe is the consummate sales person. He knows his trade, is very successful at applying that skill and sharing it with others. A man of great character - one that I heartily recommend to anyone looking to improve their career. Oh, and I must mention that we have also become great friends.”

Ben Lammers

Business Development Consultant at Eagle Enterprises

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